Biotecture has acquired a worldwide licence to sell Treebox products and will take over maintenance of some of Treebox’s larger landmark projects, after the two companies agreed to work closer together.
A Treebox project in Chiswick, one Biotecture will maintain. Image: Treebox
Armando Raish, founder of Treebox will join Biotecture’s executive team as sales director and Treebox staff will move into Biotecture headquarters, Synergy House, in Holborn, central London.
Treebox, founded by Raish, an architect-turned-landscape designer in 2009 and the co-creator of The Reubens at The Palace, a 350sqm 10,500-plant living wall which remains one of London’s biggest, continues to be a separate going concern. However both companies believe that cooperation will be a platform for growth.
Treebox brands include Easiwall, a system with modular panels which can be used inside and out, and a reusable living hoarding product for the construction industry.
Biotecture managing director Richard Sabin said he is expecting to see a 20% uplift in sales initially. “But we are hoping that this will increase further as we look to expand the potential for the landscaper and DIY market,” he told Horticulture Week.
“I am delighted with the opportunities that this will bring. It allows us to broaden our product range and I am personally looking forwards to working more closely with Armando Raish and his team.
Biotecture described Treebox as having “made a significant contribution to the vertical green infrastructure sector” and said the two companies’ product ranges complement each other, with Biotecture able to offer “a full spectrum of products from high end commercial to smaller scale back garden projects